Dubai · US / UK / UAE markets
I help brands scale through paid campaigns, creative content, and intelligent automation.
Brands I've worked with
From global automotive giants to ambitious startups — performance campaigns delivered for brands across the world.
BAIC
JMCWhat I do
Selected creative
Case studies
United Kingdom · Real Estate
Challenge — A real estate agent needed rapid, qualified lead generation.
Solution — Meta Ads strategy built around offer testing and conversion optimisation.
AED 1.4M in sales from $5K spend — 280% ROI
United Kingdom · Fintech
Challenge — Manual invoicing was consuming more than 10 hours every week.
Solution — Automated email and SMS invoicing pipeline built on Infobip.
10 hrs/week saved, 100% accuracy, faster client payments
UAE & Italy · Multi-market
Challenge — Low conversion rates across the UAE and Italy branches.
Solution — Custom Unbounce landing pages paired with AI-driven CRM routing.
10% conversion improvement, 2-minute response time
Services
Testimonials
“We put about $5,000 into Facebook ads and closed AED 1.4 million in sales. The difference wasn't the ads on their own, it was the lead flow Samir built behind them. Nothing sat waiting for an agent to get around to it.”
“I used to spend my evenings replying to booking messages. Now parents book, reschedule and get reminders without me touching it. I got my nights back and stopped double-booking courts.”
“Samir built us a voice agent that actually sounds like us. It books calls while I'm in meetings, and the ones that need me still reach me with context. My lead response time went from 'whenever I can' to instant.”
About
I'm a performance marketer and automation specialist based in Dubai, with a BBA from the University of Wollongong and six-plus years spent building paid advertising and AI systems for brands across the US, UK and UAE.
Across 30+ global projects I've learned that growth isn't one lever — it's the campaign, the creative and the operations behind them working as one. I build all three: campaigns that convert, video that earns attention, and automation that keeps the machine running once the leads arrive.
Data-driven, creative, and obsessed with results.
Outside of work you'll find me shooting video around the city, tinkering with new AI tooling before it's mainstream, and following far too much motorsport.
Expertise